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Badi

Making a classic choco waffer the best buddy

A concept for "Ülker Chocolate Wafer", the best-seller choco-wafer in Turkey that aims to enhance the perception of “buddy” and accompany its user with the extraordinary human, animal or plant figures. Unlike most of the marketing communication concepts, we approached ‘the consumers’ as our users in the first place.

Role: communication design, food design, packaging design, video 

Team: Deniz Camus, Koray Benli

Winner of the Yildiz Holding's Marketing Communication Contest, Bizz@Kampüs

About Yildiz Holding: Yildiz Holding is a Turkish conglomerate that is best known for manufacturing food products. The company also produces other consumer goods and has its own retail, private equity, and real estate operations. Yıldız Holding has over 300 brands available in more than 130 countries such as Ülker, Godiva, McVitie's. The company has become number two in the world in the sweet biscuits category and number seven in the chocolate category by revenue.

Side Project
Yildiz Holding, Spring 2014
 

Badi is a concept that gamifies the chocolate wafer eating and sharing experience. It personalizes the ‘Ülker Chocolate Wafer’ as a ‘buddy', who stays with the users in both their happy or sad times. A buddy, who cheers one up and becomes a friend with.

Friends! Is there anyone, who doesn't like
Ülker Chocolate Wafer?

Imagining a new product for the Ülker Chocolate Wafer family,
a product, which is the market leader of chocolate wafers’ and
sold daily over five million in Turkey.

Friends! Is there anyone, who doesn't like
Ülker Chocolate Wafer?

Imagining a new product for the Ülker Chocolate Wafer family,
a product, which is the market leader of chocolate wafers’ and
sold daily over five million in Turkey.

Tangram: 7 Pieces, Many Faces

Creating a buddy with Ülker Badi... 
Tangram is a timeless dissection puzzle, which consists of 7 flat shapes, called tans, which are put together to form shapes. The objective of the puzzle is to form a specific shape (given only an outline) using all pieces, which may not overlap. 

Marketing Campaign #1: Conventional Mediums
Marketing Campaign #1: Conventional Mediums
Marketing Campaign #1: Conventional Mediums
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In-store: On-Trolley

In-store: On-Trolley

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Outdoor: Billboard

Outdoor: Billboard

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Indoor: Billboard

Indoor: Billboard

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Printed Media

Printed Media

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Point-of-Purchase Display

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On-Market Events for Kids

Augmented Packaging

An augmented packaging also designed in order to enrich the products’ fun factor and create a perception of novelty effect on the user by increasing the sophistication of the interaction between user and product.

Interactive Billboard

A billboard game also has been developed in order to get the passer-bys’ attentions. After touching the start on the touchscreen display, pieces of wafers begin to fall from the top of the screen. User tries to eat all pieces by making a ‘bite’ gesture to the camera. After the game finishes, the user is also able to share his achievement through the social media.

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© 2017 Meriç Dağlı 
All rights reserved.

© 2017
Meriç Dağlı.

© 2017 Meriç Dağlı.
All rights reserved.