A concept for "Ülker Chocolate Wafer", the best-seller choco-wafer in Turkey that makes eating wafer more interactive and social.
Badi gamifies the chocolate wafer eating and sharing experience. It personalizes the ‘Ülker Chocolate Wafer’ as a ‘buddy', who stays with the users in both their happy or sad times. A buddy, who cheers one up and becomes a friend with.
Tangram is a timeless dissection puzzle, which consists of 7 flat shapes, called tans, which are put together to form shapes. The objective of the puzzle is to form a specific shape using all pieces, which may not overlap.
We also envisioned an augmented packaging to enrich the products’ fun factor and create a perception of novelty effect on the user by increasing the engagement of the interaction.
To get passer-bys’ attention, we designed a digital Billboard game. After touching the start on the display, pieces of wafers begin to fall from the top of the screen. User tries to eat all pieces by making a ‘bite’ gesture to the camera. After the game finishes, the user is also able to share his achievement through the social media.