During my time in METU, I have worked many big and small projects by assisting many different departments, institutes, units, and offices among the university. As METU being a state-owned university, a tight PR budget and highly hierarchical chain-of-command were my biggest challenges.
My work at METU was mainly guided by our coordinator (copywriter) from our parent office, and two other senior designers working in our three-person core unit. Our work shaped opinions of +100K primary stakeholders, as well as media outlets and the public. Watch METU's 2017 corporate video above to get a sense of its vision and culture.
One of the biggest projects, I have worked on was designing communications and managing visual identity of university's 60th anniversary. The logo designed by Dr. Hakan Gürsu. After jury's decision, I designed and developed a logo-based identity guideline. The biggest challenge was creating an easily applicable system among different existing logo alternatives.
I have designed both brand artifacts from letterheads, business card holders to scientific posters. All proposals produced in the 2016-2107 academic year.
The second biggest project, I have worked on translates as "One Tree From You, One Forest From Us", which was a framework of forestation campaigns initiated by ODTÜ Development Foundation 2013-2016. The stretch goal of the campaign was successfully achieved as the 300-thousandth sapling was planted in METU forest. Watch the video above to learn more about the campaign.
Although the campaign had its own branding designed by an external agency, the final planting event was after the campaign ended. I have used a container-based layout by designing the most text-heavy version first, the poster with event schedule and details. This way, it was easier to adapt it to lighter versions.
Similar to the other projects, I have also delivered medium specific visuals such as social media images (for Facebook, Twitter), environmental visuals such as podium backdrops, swallowtails.
In events like this, our aim was to communicate as early as possible. This often made us post alternative visuals to maintain our engagement levels in our social media channels until the event.
W also wanted to celebrate the final event and its achieved goal of planting the 300-thousandth tree with a dedicated logotype. Logotype consists of Turkish translation of "300 thousand trees" whose zero's and the breve of "ğ" forms a smiley.
During the event, I have been able to see my designs on our university management personnel such as our president, and his advisors.
During my last two weeks in METU, I have worked with our library management to update the signage before their building renovation. Our aim was to create a uniform and adaptable signage system with-in a small renovation budget.
I have designed a signage system that uses mainly uses light (white) content on dark backgrounds to blend with the building, which was our joint-decision with our university's architects. Using limited sized acrylic sheets was cost-effective to manufacture. I wanted to preserve the existing color language for "be silent" and "not allowed" signs.
I have also worked with our university store to add new items and update the existing collection to maintain the visual standards. We also launched the first online campus store in Turkey. To celebrate, I have designed a collection inspired by our shuttles: ring buses.
Ring souvenir collection liked by many members of METU and quickly became the best seller of our online and physical stores. Then I have been asked to design additional items such as notebooks or led lights, which were even more affordable additions to the collection.
One of my routine duties at METU was to create visuals for social media and our homepage (metu.edu.tr). Since our homepage was using an old news-slider module, each news article needed a visual in two languages and sizes.
Since we were able to adapt our visuals in different sizes, our visual language on different social media channels was mostly uniform.
I will be more than happy to share my METU experience in-person or via email, please feel free to ask me anything!